Practice 06 · Our own product
Channel Magick. A cable TV channel in one box.
Schedule, play out and brand a channel from a single system: every common video format, layered graphics, live tickers, chroma key and advertiser reports. Built in Chennai and supported by the team that wrote it.
18:31
CH 01
Match highlights · Chennai
Illustration of the playout console.
01Features
Everything a local channel needs on air.
From the current product specification, grouped by what the operator does.
Playout
SD, HD and UHD output; all common video formats (MPG, AVI, MOV, MP4, MKV, MXF); images in the playlist; audio level normaliser; colour and aspect-ratio correction.
Scheduling
Master and scheduler playlists, instant or scheduled live, skip options, notes and events, and a separate trimmer for split files.
Graphics
CG overlays for logos, sponsor bugs, clock, countdown, banners, L, U and I-shape ads, scrolls and tickers, with title-safe preview.
Live
Single-input live chroma key with low-light settings, virtual 2D sets and cue-freeze for quick live use.
Data on screen
RSS-fed scrolls for news, cricket, weather and stocks; election results and flash news graphics; viewer SMS on screen with number and word filters, including Tamil.
Reports and control
As-run reports in Excel, PDF and Word for advertisers, and a child lock to protect the running playout.
02Workflow
From content to channel.
One system replaces the separate playout server, character generator and logger a small channel would otherwise need.
Files and live
Programmes, ads, songs, live camera and web sources.
All common formatsPlaylists
Master and scheduler playlists for the day, week or event.
SchedulerGraphics layers
Logo, clock, tickers, lower thirds and ad shapes.
CG overlaysOutput
To the cable headend, streaming or both.
SD / HD / UHD, dual outputReports
As-run logs for advertisers and audits.
Excel / PDF / Word03Editions
Deluxe and Premium.
Premium adds more graphics layers, scheduled live, and data and audience features for news-led channels.
| Feature | Deluxe | Premium |
|---|---|---|
| SD, HD and UHD playout, all common formats | Yes | Yes |
| Master and scheduler playlists | Yes | Yes |
| CG overlays (static, image sequence, scroll, text, ticker) | 5 | 10 |
| Top scrolls with day, date and time | 5 | 10 |
| Bottom scrolls with day, date and time | No | Unlimited |
| Instant and scheduled live in the playlist | No | Yes |
| Scheduled L-shape and bug playlists | Manual | Manual and scheduled |
| Live chroma key, low-light chroma, virtual 2D sets | Yes | Yes |
| Election results and flash news graphics | No | Yes |
| RSS data: cricket, weather, stocks | No | Yes |
| Viewer SMS on screen with filters, including Tamil | No | Yes |
| Reports in Excel, PDF and Word | Yes | Yes |
04Who uses it
Wherever a schedule meets a screen.
Built for local cable channels, and just as useful anywhere content plays to a timetable.
Local cable channels
News, music, film and devotional channels run by cable operators.
Web channels
A scheduled channel streamed online alongside or instead of cable.
Religious organisations
Daily services, festivals and announcements on a channel of their own.
Education and signage
Campus channels and digital signage running to a schedule.
05Questions
Channel Magick, answered.
What is playout software?
Which edition should a local cable channel choose?
Do you install and support it?
Can we see it before buying?
06Demo
See your channel running on it.
Book a live demo, in person in Chennai or online.
- Sales
- sales@cinthamani.com
- India
- +91 44 2815 3842